Process breakdowns
A series on building a CGI tutorial system for a U.S. automotive-tech client — from the first briefing to the system partners use today.
We Were Hired to Make Videos
How a motion-design job posting turned into an 18-month project: why AVT's partner network needed shooting tutorials that anyone could follow with zero training.
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The Cost of One Mistake
When an untrained partner shoots a vehicle tour wrong, the mistake repeats at scale. Why we ruled out live-action video and built AVT's tutorials in CGI.
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112 Videos, or 38
Nine shooting levels times every vehicle configuration added up to 112 tutorial videos for one body type. Here's how we got it down to 38.
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The Visual Language That Became the Client's Property
Why AVT chose proprietary vehicle designs over stock 3D models, and how a custom visual language became an asset the client owns outright.
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Why Quality Shouldn't Depend on One Person
Over 200 tutorial videos by different artists still look like one product. How frame-level standards and test tasks keep quality independent of any one person.
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The Client Always Knew Where We Stood
Weekly reports, approval in small pieces and cheap blocking passes: how we kept an 18-month CGI project free of surprises for the client.
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The Mistakes We Made
Three mistakes from 18 months of building CGI tutorials, one of which reached the client, and why client approval is no substitute for quality control.
READ →This Isn't the End of the Project
Over 200 tutorials, five vehicle types finished and a system behind them: where the AVT project stands after a year and a half, and why it is not the end.
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